H&M Canada Taps Three Canadian Artists for Limited Edition BCA Shirts

Photograph courtesy of H&M Canada

Fashion + philanthropy = a big tick from us.

Today, H&M Canada has announced the launch of a range of T-shirts to support Rethink Breast Cancer, a Toronto-based charity that works to empower and educate young women on the topic of breast cancer.

In partnership with the organization, H&M tapped three Canada-based artists: Cécile Gariépy, Emily Taylor and Grace Cho. Each artist was tasked with drawing an illustration that would then be featured on a limited edition shirt to help raise money for Rethink Breast Cancer’s important work.

Each shirt retails for CAD$17.99 with 50 per cent of the proceeds from each sale being donated to Rethink Breast Cancer.

MJ DeCoteau, the founder and executive director of the charity, said in a release, “Rethink is constantly seeking creative ways to educate young people about breast health and also to help support the young women impacted by a breast cancer diagnosis. By partnering with a leading global fashion retailer like H&M, we can continue to grow our movement in a bold and engaging way and attract a new generation of supporters.”

Meanwhile, Frédéric Tavoukdjian, the country manager for H&M Canada, said, “This collection aims to empower Canadian women to know the facts regarding their own breast health. This is a cause that resonates with both our colleagues and our customers, and [we are] proud to offer support.”

The designs are distinct to each of the artist’s own aesthetics. Grace Cho’s design features two women high-fiving with the words ‘Self-Care Club’ printed underneath, whilst Emily’s design features two flowers and Cécile’s has a female character with the words “Feeling Myself.” And seeing as the cause is such a worthwhile one, there’s no need to choose your favourite – we say, buy all three!

The limited edition breast cancer awareness T-shirts will be available in H&M stores across Canada and online from October 1, 2019.

Products You May Like

Articles You May Like

Meghan Markle’s Green Dress at Indianapolis Event Had a Hidden Message
7 Alluring Alternatives to Those Sold Out Bottega Veneta Earrings
The 11 Best Walking Apps to Help You Track Your Steps, Miles, and More
You’ve Been Applying Your Skincare All Wrong
Naomi Osaka’s Holiday Gift Guide for Fitness Lovers

Leave a Reply

Your email address will not be published. Required fields are marked *